Digital marketer isn’t one of those occupations that kids in school blurt out when they are asked “what do you want to be when you grow up?”
Thankfully, a book came out in 2019 that lays out very plainly many of the things I wish I’d known when I joined this profession. Becoming a Digital Marketer has elements that are tactical but it also weighs in on existential questions like ‘what kind of lifestyle can I have being in this field?’ and ‘should I work client-side, agency-side, or be my own boss?” Though I’ve been at this for decades, I’ll admit that I learned a number of things in the book, both about marketing and about Kombucha, which was the product used throughout the book’s marketing tales.
Once our guest, Gil Gildner, got out of school, he worked in media for NGOs, where he traveled to over 45 countries, wore hazmat suits in Ebola units, and rode Ugandan motorcycles. Realizing that he wanted to survive into his thirties, he started doing marketing for a company that sold around-the-world airfares. It’s in this company where he met his wife Anya, a paid search specialist. Listen to our conversation for more of the interesting story of how Gil and Anya wrote this book and founded an agency which they operate from wherever they are. Today he happens to be in his hometown of Fayetteville Arkansas, near Walmart world Headquarters
People/Products/Concepts Mentioned in Show
- Lambo guy
- Sonia Simone’s blog post that says about Internet Marketers: ‘they spend 16 hours a day working so they can make money while they sleep.’
- Rand Fishkin
- Peter Thiel book Zero to One
- Gil & Anya’s agency, Discosloth
- Gil & Anya’s book: Becoming a Digital Marketer
Episode Reboot.
Check out Discosloth’s free resource The Beginner’s Guide to PPC