We know what our paid media marketing looks like within the walls of organizations of our size. We could be talking about monthly spends of $1,000, $10,000 or maybe $50,000. But what does it look like when it grows to enterprise-size, with budgets of $100,000 or even millions per month? You start seeing media buys that act in concert. Known as omni-channel marketing, the consumer receives messages from all sides. This is only one of the hat techniques that can be used. I have the perfect guest to tell us what it’s like when you are working with scale.
So about my guest. Around 2014 I stumbled on something the Pay-Per-Click community did on twitter every week. It was a lunchhour discussion called PPCChat and at that time I didn’t know anyone else who worked in PPC. That was when I met Julia Vyse in the Twitter chat, although she’d been airing her views there for 5 years before I came along. In my opinion, she is one of the OG digital marketers on Twitter.
But that’s not all she’s been up to since growing up in Canada’s Capital Region. She started working for marketing agencies, first in Montreal in la belle province of Quebec. Now she lives in BC with her jazz-playing husband and cat in tow.
People/Products/Concepts Mentioned in Show
- Bell Media
- Rogers Media
- Huffington Post Media
- GA4
- Adobe Analytics
- Spotify Ads
- Microsoft Audience Network, Verizon
- Reddit Ads
- Julia’s agency, iProspect, a division of Dentsu
Episode Reboot.
Try making up a rubric for the different objectives you aim to hit with your campaigns.