No matter which side of the agency/brand fence you are on, I’m sure you think you know what it’s like to be on the other side. Regardless of our good intentions, reality is that we approach the work from different angles, blocking our ability to see it from the other’s perspective. One undertaking that all of us get the same view of is a website overhaul. It’s a project that feels grueling for anyone, agency side or client side. And yet, the learning we can all come away with can help us be more empathetic to co-workers and outside team members we work with.
In addition to being a longtime independent marketer, she worked at Yellow Pages, building out their search engine marketing practice. She has degrees from both U of O and Carleton university and is an unapologetic dog-lover.
People/Products/Concepts Mentioned in Show
Think about what feeling you want visitors to have while on your website.