The Marketing Growth Formula, with Heidi Hattendorf
Episode 233
In the 2009 movie “Up” there’s a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first starts speaking, the main characters marvel at how smart he is, but expectations drop a moment later when he snaps his head around and halts mid-sentence when he hears a squirrel.
We marketers are prone to Squirrel-chasing. Let’s be honest and admit that we get caught on a treadmill of activity without stopping to ask ourselves if it’s having an impact.
How do we break this habit? This month’s book says it’s by creating a Go-To-Market plan with detailed tactics. A plan reminds us why we’re sticking with those tactics, so we don’t get distracted by any tactic that comes along.
Our guest has an MBA and 25+ years of marketing leadership experience in the US and Europe. Her consultancy, Transformation Insights, offers Fractional CMO services that help companies grow by building go-to-market strategies that are consistent and effective. She is also a speaker and the author of The Marketing Growth Formula which came out in late 2025.
Let’s go to Miami Florida to talk with Heidi Hattendorf
Links to everything mentioned in the show are on the Funnel Reboot site’s page for this episode.