Episode 115: Optimizing experiences that convert, with Alisha Conlin-Hurd

The funnel is dead. Long live the Persuasion Experience. That’s the view of my guest today. 

Alisha Conlin Hurd did something that’s rare for people  in their 20s by turning a side hustle into an agency that she co-founded. Their firm,  Persuasion Experience, works on marketing brands that require funnels  for lead generation, SaaS, and consumer branding.

She shares experiences learned working for every kind of brand, from emergency plumbers and home builders, to Brazilian butt lifts and porn addiction counselors.

People/Products/Concepts Mentioned in Show

• Alisha Conlin-Hurd – YouTube
• Alisha’s Twitter profile
• Eugene Schwartz
• The podcast, Unapologetically Ambitious, which she co-hosts

You may also be interested in past Funnel Reboot episodes related to this topic:

• 16: Role of UX in a site’s marketing effectiveness, with Farhad Khan
• 65: The theory and Practice behind CRO, with Deborah O’Malley
• 77: Stop arguing over leads; start scoring them, with Gary Amaral