Category: Books

A series profiling recent books in the field.

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Episode 136: Building Analytics Teams, with John Thompson

Building Analytics Teams

John Thompson is the author of the 2020 book Building Analytics Teams, and a 35-year technology executive in the fields of data, advanced analytics and artificial intelligence (AI). 

He is Global Head, Artificial Intelligence (AI) at EY.  John was an Executive Partner at Gartner. He was the global advanced analytics and AI function at  biopharmaceutical company CSL Behring, where he led an analytical applications team.

John has built start-up organizations from the ground up and he has reengineered business units of Fortune 500 firms to reach their potential. He has directly managed and run – sales, marketing, consulting, support and product development organizations.

He has been a technology leader with expertise and experience spanning all operational areas with a focus on strategy, product innovation, growth and efficient execution.

Thompson holds a Bachelor of Science degree in Computer Science from Ferris State University and a MBA in Marketing from DePaul University.

People/Products/Concepts Mentioned in Show

Tom Davenport

Data Science modules on Coursera by U Michigan’s Dr Charles “Chuck” Severance

Shawn Rogers

Diagram showing work of analytics being approached in either an artisanal or a factory style; used with permission

Episode Reboot. John’s book  “Data for All” published in 2023

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Episode 134: Revenue Operations, with Chris Hummel

Chris Hummel

This is the fourth part of our series on Revenue Ops.

Chris Hummel is a Managing Director of the Revenue Enablement Institute. 

He has been fortunate to hold numerous executive and c-level roles, including serving as the Global CMO at two Fortune 500 companies. While leading sales, product and marketing teams at world-class companies including Oracle, SAP, Schneider Electric, Siemens, United Rentals, he sat in the executive chair and board room meetings where we confronted key issues of performance, growth and transformation in several industries: construction, industrial, software, energy & automation, IoT, the public sector, healthcare, and other technologies. Living and working outside the US for 14 years in Europe, Eastern Europe and Asia has helped develop his global fluency.

In 2022, he co-authored the book, “Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth” which consolidated lessons from more than 100 CXOs. While so many of the challenges were similar, these leaders were rarely exposed to the learning of their peers.

People/Products/Concepts Mentioned in Show

Ciena

Juniper Networks

Chris’ email

You can purchase your copy of Revenue Operations from Amazon.

His fellow partner at the Revenue Enablement Institute is Steve Diorio. You may also be interested in a previous podcast episode with their associate, Neil Hoyne

RevOps System diagram, used with permission
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Episode 132: From Backroom to Boardroom, with Debbie Qaqish

Ep 132 Debbie Qaqish

This is the second episode in our Revenue Ops series. 

As Partner and Chief Strategy Officer of The Pedowitz Group, Dr. Debbie Qaqish has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars and white papers and in 2021 published “From Backroom to Boardroom”

Dr. Debbie earned her doctorate in 2019 from the University of Phoenix.

People/Products/Concepts Mentioned in Show

Dr Debbie Qaqish’s personal site

To receive The “From Backroom to Boardroom” eBook, send an email to Debbie 

Steve Woods

PayCor

MarTech stack appearing in book, used with permission
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Episode 128: High Tech Marketing Simplified, with Ted Marena

High Tech Marketing Simplified, Ted Marena

This is the last episode we’re covering in our series around product marketing books. The books in the three previous shows gave foundational advice that would benefit any product manager or  product marketing manager in their career. But there’s a single vertical that has idiosyncrasies setting it apart from other industries, and you should know about them if you’re going to market these kind of products. 

The industry that does things differently is High tech – and today’s book not only explains how to market these products, it boils it down into simple steps that you can apply on the job.  

Ted Marena has been in the tech sector for  over 25 years, working his way from engineering to sales and onto marketing roles.

Marena came out with the book “High-Tech Marketing Simplified” in 2022. It builds upon his initial book “Marketing Simplified.” He earned a BSEE from the University of Connecticut and a MBA from Bentley University. I caught up with him in the High Tech mecca of Silicon Valley where he lives with his wife & sons. 

People/Products/Concepts Mentioned in Show

Ted’s email: ted.marena@gmail.com

Get EducaTed by Ted – YouTube channel

High-Tech Marketing Simplified book on Amazon – https://www.amazon.com/High-Tech-Marketing-Simplified-Insiders-Experience-ebook/dp/B0BC83D4PC/

High-Tech Marketing Simplified book on Kobo – High-Tech Marketing Simplified eBook by Ted Marena – EPUB | Rakuten Kobo United States

If you are a fan of Tesla, check out Ted’s product reviews – Tesla Owners Silicon Valley – YouTube

“Moore’s Law” coined by Gordon Moore of Intel

Raspberry Pi

Avoid the problem of marketing “Trombone Oil” or a product with too small a niche audience (illustration used with permission).

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Episode 127: The Launch with Yasmeen Turayhi

The Launch with Yasmeen Turayhi

Product Marketing Managers go through trying times, but possibly the moments where these stresses are most concentrated are when their function is initially being formed, and of course when a new product is being launched. Key decisions are made at these times, and they are extra stressful when you have to make those decisions in a vacuum, without a formulated strategy to guide its development.  

Our guest’s book takes you through a dry run of this whole process. It gives you questions that begin at the genesis of a product, following through topics that you ought to readily answer at that particular stage. 

By testing how well you’re able to answer those questions, you can catch any gaps before they turn into stress-inducing all-night work marathons.

Yasmeen Turayhi is an authority on  product management. She’s taught Bootcamps and workshops for Global companies and universities such as Harvard and MIT, and been a mentor at Founders Institute.

In addition to her three books on this subject,  she has also written dramatic screenplays, one of which was feted at International Film Festivals in Beirut and Hollywood. She is the host of “Gateways to Awakening” a podcast dealing with wellness, personal development, and higher consciousness.

People/Products/Concepts Mentioned in Show

Yasmeen’s twitter profile

Yasmeen’s LinkedIn profile

Yasmeen’s Instagram profile

Yasmeen’s Medium profile

Yasmeen’s book “The Launch”

Yasmeen’s Latest book, “Breaking into Product Marketing”

Jobs To Be Done framework

Ed Catmull’s book Creativity, Inc.

Evelyn Watts