Episode 31: Dissecting Marketing Scams with Micheal Pacitto

Dissecting marketing scams

We’ve all been pitched by MLMs in consumer categories like weight-loss and cosmetics. You should know there are similar operators in the corporate marketing world, scamming even experienced business leaders. 

Someone who’s seen this up close is agency owner Mike Pacitto. He’s angered by not only the real monetary damage scams cause; these bad actors also sour companies trusting the work of legitimate marketing agencies like his and mine. 

In this episode, Mike raises issues like:

  • How the internet amplifies the moral hazards of scamming people, because the vendor can set up a website for a negligible cost and disconnect themselves from it in an instant.
  • What are the vendor’s responsibilities in screening the buyers with whom the odds of success will be highest
  • How Marketing scammers and gambling institutions sell a money-losing activity but that gambling advertisements come clean about this, while scammers claim that they can make people money. 
  • How not to become a victim.

For complete Show Notes, go to: https://www.funnelreboot.com/episode-31-dissecting-marketing-scams-with-micheal-pacitto


Episode 30: A nontechnical look at your tech stack with Steve Foster

non-technical look at your tech stack

Every part of marketing today runs thanks to technology, but few of us understand what actually goes on under the hood. This episode’s guest talks to us about what we really need to understand about our technology stack, and how we can use more automation in our marketing.

Our guest is Steve Foster, the founder of 628 Media, which helps businesses clarify their message and implement the tools and strategies they need to drive revenue and build their brand.

Steve was inquisitive at a young age, watching his father, a mining-company electrician, troubleshoot problems. Though he went through university for Mechanical Engineering, what really captivated him was human psychology. This carried through to choosing sales positions after school and, in 2013, starting a company devoted to helping other businesses sell and market themselves.

People, products and concepts mentioned

Tracking pixels

Green Geeks eco-friendly hosting

Google G-Suite

Microsoft Office 365

Many more tools are listed in a page prepared by Steve 

Steve and 628 Media can be found on LinkedIn, Instagram and Twitter

Reboot: When deciding if you will outsource technical work or DIY, compare the cost with a simple calculation of what an hour of your time is worth. For higher accuracy that takes more factors into account, you can use this interactive questionnaire.


Episode 29: What’s Needed to Scale-Up Marketing with Anastasia Valentine

What's needed to scale up marketing
What's needed to scale up marketing

Disclaimer: The company featured here is not a sponsor of the show, nor have I affiliated with them. They simply bring a perspective that I think you’ll get some use from.

This talk with Anastasia Valentine is about scale, something that’s clearly baked into everything she does.  Anastasia heads up Marketing at Rhonda.ai which is owned by IMI, but she has also been a CMO at startups and mid-sized companies, a seasoned speaker, and a strong proponent of developing future leaders. Here are links to Anastasia’s personal site, her profiles on LinkedIn and on Twitter

In this episode she shares:

  • How she scaled herself up from a tech support job and looked for ways to develop herself so she would meet the requirements for larger roles. 
  • Why marketers should know non-marketing roles and how to build trust with peers across the company so that when executive buy-in is needed, the bonds are firmly in place 
  • Why it makes sense to put marketing and sales under one umbrella
  • How present-day Artificial intelligence, despite it being more A than I, has a pivotal role in marketing’s future
  • Why, when it comes to being true to their values, marketers have a higher calling to choosing where they work.

For complete Show Notes, go to: 

People, Products, and Concepts mentioned in this episode: 

Shopify and the rise of Headless Commerce

Jim Sterne

Resources on the Worldwide AI Summit site

Reboot: 

Evaluate companies you’re considering working for by these three values:

  1. Do they have a talented, inclusive team?
  2. Do they have an incredible product?
  3. Are they committed to giving back to their community?

Episode 28: Thought-Leading Content on LinkedIn with Darryl Praill

Thought-leading content on LinkedIn

Disclaimer: The company featured here is not a sponsor of the show, nor have I affiliated with them. They simply bring a perspective that I think you’ll get some use from.

This episode talks with someone who has used LinkedIn as a platform for promoting branded content. It nicely complements Episode 27 on LinkedIn Ads with AJ Wilcox

In his three years with VanillaSoft, maker of SaaS-based sales software, he has brought them visibility in the form of a podcast, virtual events, and conference keynotes. This exposure and the resulting growth in pipeline revenue has resulted in Darryl being promoted to Chief Revenue Officer for the company. 

Listen to this episode to hear:

  • How to draw global attention to a brand by being yourself. 
  • Choosing who makes the content – the founder or a person hired to do this.
  • How to devote time to creating content, by pushing your own ego out of the way.
  • Why you shouldn’t pay too much attention to your likes and comments statistics.
  • How the use of Video falls in and out of favour with LinkedIn’s algorithm 
  • How you can turn a larger competitor’s strength into a disadvantage by how you position yourself on social media.

People/products mentioned in this episode:

https://engineering.linkedin.com/blog/2020/understanding-feed-dwell-time

https://www.linkedin.com/in/davidhoodvanillasoft/

BuzzSumo

Canva 

LinkedIn Live

WIIFM – What’s in it for me?

How the company that best markets itself ends up the winner – VHS vs Beta 

Connect with Darryl on LinkedIn

Episode Reboot

Just communicate the way you already do in sales meetings and casual discussions, but do it online.