This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes.
Jamie Walker has been a B2Bdigital marketer for the past years. She is currently the marketing manager at APX Data whose technology gives first responders crucial information about the buildings they enter when responding to a call.
Here’s what she shares in this episode:
- The size a company should be and the tools they should have in place before bringing on a full-time marketer
- How an embedded marketer observes the day-to-day interactions of sales and support people in order to piece together what problem a prospect’s dealing with and how they expect that by getting your help & becoming a customer, they’ll solve it
- How an in-house marketer takes on your company’s culture & style of project management. How they’ll also need to know risky they can be experimenting with your marketing, as they try finding what works best.
- How long an in-house marketer stays around and what to do when they are promoted or they move onto another company
- If you are a hiring manager or know someone who’s not a marketer but wants to hire in-house – this episode’s got a lot of great insights to listen to.
Episode Reboot
Don’t just look at the cost of an in-house marketer, look at how much it may cost you to NOT have an in-house marketer.
