This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes as well as in a webinar hosted by the agency behind this podcast, Marketing What’s New. To hear the full panel’s answers on which in-house or outsourced model is right for your company, go watch the recording on the Marketing What’s New site – it’s ungated.
This episode’s perspective is with Nathan Pabich, a director with Chicago-based SEO and PPC marketing. agency Digital Third Coast
This episode covers:
- How the outsourced staff who work at an agency are specialists, as opposed to marketing generalists that work in-house. Also hear the economic advantage of paying for agency specialists on an as-needed basis
- The talent-hiring challenge that are faced by agencies and employers on the brand-side, and how the type of client projects an agency brings on helps them retain their staff.
- The kind of leaders within a client’s organization that agencies hope to work with and how an honest dialogue about what is or isn’t working makes for a great agency-client relationship.
- Limits on how much an agency can learn about your industry environment and mirror your culture
- How far agencies are willing to go with being tied to your revenue-related metrics
People/products/concepts mentioned in this episode:
- AE = Account Executive
- George Zlatin
- Paul Roetzer
- Brad Geddes
Episode Reboot
See the Infographic comparing SEO done In-house vs an Agency on the Digital Third Coast’s blog.