This is part of a series on how to structure a growth team, in particular the marketing resources that generate sales leads. Every resourcing model along the in-house to outsourced spectrum was covered in the four-part series, with each guest giving their take from their respective position as an internal or external resource. Their views are here in these episodes.
This episode’s perspective is with Nathan Pabich, a director with Chicago-based SEO and PPC marketing. agency Digital Third Coast
This episode covers:
- How the outsourced staff who work at an agency are specialists, as opposed to marketing generalists that work in-house. Also hear the economic advantage of paying for agency specialists on an as-needed basis
- The talent-hiring challenge that are faced by agencies and employers on the brand-side, and how the type of client projects an agency brings on helps them retain their staff.
- The kind of leaders within a client’s organization that agencies hope to work with and how an honest dialogue about what is or isn’t working makes for a great agency-client relationship.
- Limits on how much an agency can learn about your industry environment and mirror your culture
- How far agencies are willing to go with being tied to your revenue-related metrics
People/products/concepts mentioned in this episode:
- AE = Account Executive
- George Zlatin
- Paul Roetzer
- Brad Geddes
Episode Reboot
See the Infographic comparing SEO done In-house vs an Agency on the Digital Third Coast’s blog.
