Disclaimer: The company featured here is not a sponsor of the show, nor have I affiliated with them. They simply bring a perspective that I think you’ll get some use from.
Our talk doesn’t start out sounding the way most sales & marketing talks do. That’s because of the alarm being raised by our guest on the forces around us that are polluting our digital environment. Why does this matter? Because this sludge messes with our innate ability as humans to relate to each other, and without that personal connection, the ability for a buyer to gain enough trust to put their faith in your business is out of the question.
The book in question is Human-Centered Communication. It was co-authored by Stephen Pacinelli as well as our guest, Ethan Beute. He is VP of Marketing at BombBomb, a software company in Colorado Springs, CO that helps people create simple video messages. Prior to that: he ran marketing for local television stations on-air and online.
People/Products/Concepts Mentioned in Show
- Shep Hyken
- Morgan Ingram
- Lauren Bailey
- Adam Contos
- Julie Hansen
- Mathew Sweezey
- Dan Hill
- Gary Vaynerchuk
- Wall-E, a Disney/Pixar production
For another take on communicating with video, check out Ep 54 with Tyler Lessard