Episode 54: The Visual Sale with Tyler Lessard – Summer Books

The newest book in our #SummerMarketingBooks series talks about how to take sales & marketing beyond the printed or spoken word.

Our guest Tyler Lessard has worked at high-flying tech companies like BlackBerry and lives in the Waterloo Ontario high-tech hub with his wife and four kids. Whenever he speaks on stage or is a guest on a show, he talks about how to modernize the way sales and marketing people communicate. I consider him to be a marketer’s marketer. What I mean by that is he’s dialed in to marketing tech, so seeing him come out with a book in 2020 called, The Visual Sale, I knew I needed to pay more attention to video. 

Listen in the show for the reasons why he thinks today’s buyers expect us to show up visually, not just in text they read or orally over the phone. He walks us through how to make videos seen when prospects are researching a purchase, when they are ready to decide and even after the sale. Most importantly, take it from a guy who describes himself as a hacky video creator, how little you need to get started shooting video.   

People/Products/Concepts Mentioned in Show

4 E’s of Video:

  • Educational
  • Engaging
  • Emotional
  • Empathetic

Marshall McLuhan assertion that “The Medium is the Message”

How Walt Disney appeared on video (we’ve moved past this kind of talking head video)

Episode Reboot

Great quote from his book: “If you don’t think that video can do a better job than text on a webpage or text in an email, think again!”

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