There’s no shortage of things to do in paid media marketing.
There are so many options available for automating what the platforms do. Those of us who have taken the plunge into automation all agree it makes sense, both the logical kind and even literal cents, the currency kind. Yet many still resist automation. Not really resist, but given all the things each ad platform does, and all the third-party tools out there, the problem some have is knowing where to begin.
Our guest today can help us there. Ameet Khabra has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. She uses that experience in her agency, Hop Skip Media, to design campaign strategies for clients and teach future generations of PPC pros at the university level. Ameet loves her dogs Luke and Leia & the Dallas Cowboys, and Celine Dion songs.
Listen to her take on where this goes right, and in cases like Google Ads’ optimization-scored recommendations, where this can go wrong.
People/Products/Concepts Mentioned in Show
Episode Reboot. Be scientific in how you evaluate the use of automation