Episode 87: How to resource marketing amid the Great Reset, with Kelly Rusk

The pandemic changed much in our world, and though some routines will subside, one change that’s going to remain with us is work from home. It was even clear the year after COVID hit that people were reevaluating going into an office. Pundits like Adam Grant said many were questioning their jobs as a whole. As he put it in a WSJ article, “the taste of freedom left us hungry for more.” Meaning  more than the flexibility to choose what K-Cup flavour of coffee on hand in the lunchroom. Grant goes much further, saying this “Flexibility is more than choosing the place where you work. It’s having freedom to decide your purpose, your people, and your priorities.”

That’s all fine and good, but how does an employer make this work? How do those of us responsible give rank and file marketers this flexibility while still getting work done?

My guest today has great insights into how marketing leaders can deal with all this. She’s witnessed first-hand the changes that Covid has brought to the marketing function. She has opinions on what will and what won’t work in the future.

Kelly Rusk is a marketing consultant who supports mid-sized companies trying to grow their marketing and PR capabilities. The first few years of her career she worked for Ottawa-based technologies companies as a marketing and communications pro. Then she went to the agency side for a decade, finishing with the full-service firm Banfield as digital director and partner. Kelly is always contributing to her profession, holding board positions with IABC and Girl Geek Dinners and being an Instructor in the Digital Marketing Certificate Program at the University of Ottawa. 

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