Funnel Reboot

Episode 176

If your job involves numbers, you likely spend time graphically plotting it.  Whether it’s for analyzing or presenting, we usually toss our datasets into our visualization tool (mainly because it takes one button click) and start visualizing it. The problem here is that we’re making content before knowing our intent, we’re making the software master over us instead of being its master. 

Today’s guest says the visualizations that come from this won’t be intelligible, won’t make them motivated to act and won’t yield good decisions. However, he does passionately believe that when people who know how to read numbers, see it presented the right way, it’ll motivate them to make the right decisions. 

Lee Feinberg graduated from Cornell University with a BS and MS in Electrical Engineering. In 2012 founded a consultancy to help data leaders create armies of trustworthy decision makers.  He has worked in the analytics and data visualization fields for 20 years.

He is associated with Data Science programs at both NYU and the University of Chicago. When he’s not talking about visualization, Lee likes experiencing concerts – from the front row,  and also hanging out with his wife and kids.

People/Products/Concepts Mentioned in Show

Lee’s Website : https://www.DecisionViz.com 

Lee Feinberg – DecisionViz | LinkedIn

Edward Tufte

TV Show Shark Tank

Chapters:

0:00 – Intro
02:13 – What we’re doing wrong
33:46 – Lee’s framework
58:25 – Where to find Lee and visualization resources

Episode 173

Today, we’re talking about the future of data with Google Analytics 4.

It’s been about 6 months since we all had Universal Analytics. It’s good to talk to others who use GA4 to do their jobs, to compare notes. Although GA4 is here to stay, it still has gaps that need bridging.

That’s why I spoke with Jason Hackenberry, Head of Partnerships from web development agency Arctic Leaf. Prior to Arctic Leaf, he held Digital Marketing and operations roles at Weatherby and Save Khaki United, along with roles in Merchandising.

What you’ll hear is from a virtual event he and I did in December 2023, on topics including

• How Google is migrating users of its free version differently from its 360 version
• How to capitalize on the information provided by GA4
• The data you actually need vs. what you THINK you need
• Tips on finding insights, reporting, conversion tracking and data retention
• New GA4 features that can help your lead generation or e-commerce website.

Episode 172

GA4 is now our de facto analytics tool. Regardless of how familiar we were with the previous  tool, GA4 is here to stay so we may as well get good at using it. 

I’ve got just the person to make the transition relatively painless for us. 

Our guest’s love for analytics was a happy accident after she worked in marketing at a company with a sales director. They told the executive team that marketing’s budget would be put to better use hiring new salespeople. But beyond having a warm fuzzy feeling in one’s tummy, it wasn’t clear marketing’s impact could be articulated in the way that executives talked.

Not willing to watch her department disappear, she dug in and found the data that showed marketing was having an impact. She took the evidence to the next board meeting and her department was able to continue with its work.

She chose to go out on her own so she could empower marketers to do as she’d done. She now heads up The Colouring In Department, a consultancy that has completed close to 230 GA audits now, and has trained thousands of people on how to get good at their analytics. 

Joining from London England – here is Jill Quick

People/Products/Concepts Mentioned in Show

Tools – David Vallejo – Event checker

Adobe analytics

Matomo analytics

Piwik pro