In this episode, a panel of PPC specialists give their verdicts on the changes made by Google, Bing and others during the year.
Shownotes:
Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle
Updates made by Paid Search platforms that we cover:
- Custom Intent Audiences
- AI Attribution models
- Review & Promotion extensions
- Ad variations
- Modeling conversions via GCLID
- IF function in Ads
- Account Health score
- AdWords Experience UI
- Cross-device remarketing
- Nearly Exact Exact Match
- Youtube ad restrictions
- GSP stops reading emails
- AdWords + Google Optimize
Funnel Reboot tip:
Stay up-to-date through the Google Ads blog