Category: AI

Generative AI, Machine Learning, etc

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The AI Playbook, with Eric Siegel

The AI Playbook

Episode 199

Today’s topic is AI and ML, and though you may think this doesn’t concern marketing, we need to acknowledge how it’ll shift things.

Up to now, marketing was done on the premise that for a given audience shown a message, some  average percentage, would act on it. With AI, we’re now able to look at individual audience members and predict how each of them would act upon a message, and at the opportune moment we could have the message show up to each one of them. Goodbye analyzing what happened with crude audience averages, Hello to using detailed data to predict what’s likely to happen. 

With AI holding such promise, why don’t more companies hand things over to AI? I had thought it’s held up by a lack of technical people who know how to do this, but our guest says we’ve had enough technical expertise – He himself was previously one of those data people, and his expertise wasn’t enough to do the job.  He says AI initiatives are held back by those running business functions like marketing who haven’t made the business case and collaborated with the data people to implement this. 

My guest is a leading consultant and former Columbia University and UVA Darden professor. He is the founder of the long-running Machine Learning Week conference series, a frequent keynote speaker, and author of the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. In 2023 he authored “The AI playbook”

Let’s talk to Eric Siegel.

Timestamps/Chapters:

0:00:00 Intro
00:01:37 Welcome Eric Siegel
00:01:56 Barrier we face isn’t technical know-how
00:06:05 Despite a strong start – AI’s been slow to spread
00:11:17 Process a business needs to implement ML
00:27:41 building a custom algorithm
00:29:45 PSA
00:52:32 The human-side of the switchover
00:54:03 Contacting Eric

People, products or concepts mentioned in the show:

Eric speaks at: Generative AI Applications Summit and at Machine Learning Week

Reviews of The AI Playbook and book’s site

Eric works at Gooder.ai

Geek Professor Drops Rap Video, Tries to Dance

The AI Playbook | Eric Siegel, author | bizML

Clayton Christiansen

Malcolm Gladwell

 

 



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AI playbook diagram
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Voice Marketing, with Susan Westwater

Susan Westwater voice marketing

Today’s episode looks at how pervasive voice technology is, and how marketers can make better use of it. 

After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy. 

Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book “Voice Marketing” 

Chapters & Timestamps

0:00 Intro

2:30 About Voice marketing

27:15 PSA

28:00 Susan’s process for enabling voice technology in your marketing 

59:30 Where to find Susan and the book

 



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People/Products/Concepts Mentioned in Show

Susan contributes to the industry site: https://voicebot.ai/

Susan’s company is Pragmatic.digital

Book can be found at VoiceMarketingbook.ai

Susan is on X and on LinkedIn

Morgan Freeman

UTM Parameter Builder

Intro was made with the help of https://ttsmaker.com/

hello computer
That time Scotty didn’t quite got the hang of a Voice Interface.

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Must-Reads for business in an all-digital world

Must-reads for business in an all-digital world

Episode 175

There were a lot of books  covered on the podcast in 2023 – 44% of this year’s shows were with book authors. Combined with previous years’ book episodes, we have reached the 60-book mark on this podcast – you can sift through them all on our site by clicking on the “books” category on the right-hand menu. 

But I’ve had the chance to read books outside of these, and found even more I’d like to feature. I’m not saying all all biz books that come out are good.  To be honest – a decent portion of them are aren’t good at all. But since I set out once per year to make a special show, I felt it time to review some of the business books that shouldn’t slip by unnoticed. 

After you hear brief reviews of these 6 books, you’ll hopefully put one or two on your To-be-read pile.

Shownotes:

Friction, by Soon Yu 

“Sell The Way You Buy” by David Priemer

Impromptu :: Amplifying Our Humanity Through AI

The Attention Merchants, by Tim Wu

The Self-Reliant Entrepreneur by John Jantsch 

The Coming Wave by Mustafa Suleyman

Chapters:

0:00 – Intro

02:08 – Friction, Soon Yu

08:40 – Sell the Way you Buy, David Priemer

17:12 – Impromptu, Reid Hoffman

24:52 – The Attention Merchants, Tim Wu

30:40 – The Self-Reliant Entrepreneur, John Jantsch

35:30 – The Coming Wave, Mustafa Suleyman

A few of the titles reviewed in this episode
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Building AI out of Data, with Yash Gad

yash gad

Episode 171

AI won’t end up being one thing, it will be present in many little applications – hopefully that will help us in our marketing. But what kind of AIs do we want? Are we looking at the ingredients that go into them? 

Those are the kinds of questions innovations our guest considers as he makes AI models for healthcare and the retail marketing sectors.

Yash Gad is a data scientist, education advocate, and foodie. Founder and CEO of RingerSciences and Chief Data Scientist of Next Practices Group. He earned his PhD from University of Illinois Urbana-Champaign in Computational Biology, Neuroscience &, Biophysics and received his undergraduate degree from Johns Hopkins. He joins me from Austin TX. 

People/Products/Concepts Mentioned in Show

Yash’s company: https://www.ringersciences.com/about

Yash also founded a consultancy, here’s the Next Practices Group’s site and their social feed.

Yash on Twitter

Frederick Winslow Taylor

Boston Dynamics

Tesla

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Episode 117: Marketing Artificial Intelligence, with Paul Roetzer

Marketing Artificial Intelligence

Paul Roetzer graduated with a journalism degree from the E.W. Scripps School at Ohio University and a few years afterwards he founded Ready North (formerly PR 20/20). In 2016 he founded the Marketing AI Institute. The idea for such an organization came from what Paul saw when AI began impacting his agency. He thought the only way marketers like him could work alongside AI would be by better understanding its capabilities. 

Part of their vision of educating marketers is through an annual event, and in 2019 they held their inaugural Marketing AI Conference. MAICON was on pause during lockdowns, but it came back in 2022.

In 2022, He and co-author Mike Kaput published the book we’re talking about, Marketing Artificial Intelligence. The book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. He has also authored The Marketing Performance Blueprint (2014) and The Marketing Agency Blueprint (2012). Through his podcast and as a conference speaker, Paul makes AI approachable and actionable for marketers. 

He and his family live in Cleveland, Ohio. 

People, Products and Concepts in the Show: