My guest, after receiving a degree in psychology, worked as a barista at Starbucks and a local high-end hotel. In a conversation about career paths with the hotel’s HR manager, she heard about the British Columbia Institute of Technology‘s two-year co-op and classroom-based marketing communications programme. She enrolled. Her first co-op internship was with a start-up automotive marketing company, where she was supposed to shadow their Pay-Per-Click campaign manager. After her first week, the supervisor resigned, and an executive asked her to take over, and right after getting her marcomm certificate she worked there full-time, growing out their PPC team. That led to working as a PPC expert at an agency, and within three and a half years she rose to a director-level position there.
In 2021 she went on her own, founding Good AF Consulting which focuses on helping find and fix issues within a brand’s PPC and SEO efforts. Wanting to exercise her passion for sharing time and knowledge with new marketers, she has also gone back to BCIT but as an instructor in the very marketing programme she graduated from. In addition to teaching, she mentors new marketers, writes and works hard to leave the industry in a better state than the way she found it.
Please welcome someone who’s been named to PPC Hero’s list of the Top 25 people in PPC, Amalia Fowler.
People/Products/Concepts Mentioned in Show
- Her series of LinkedIn articles on Audits: https://www.linkedin.com/feed/update/urn:li:activity:6988649570272452608/ and https://www.linkedin.com/posts/amaliafowler_googleads-activity-6990785436600201217-kKsB
- Her newsletter for empathetic managers, The Wholehearted Manager