This episode looks at the impact of fraudulent traffic on digital marketing. We’ll talk about how big a problem it is for publishers, ad platforms and advertisers. We will step through what advertisers can do to make their campaigns less vulnerable to attacks by fraudsters, and give thoughts on how to give your non-marketing colleagues reasons why it’s still good business to advertise, in spite of problems with ad fraud.
Ideas and Products mentioned in the episode
Pixel Stuffing (see ‘pixel stuffing’)
Blade Runner Voight-Kampff machine
Google Tag Manager Conversion Linker (Video) – incorrectly called it Conversion Looker in the audio.
People mentioned in the episode:
To see invalid traffic numbers and percentages in your Google Ads account:
- login to your account and navigate to the campaign level
- Click the Columns icon and add the invalid interaction data columns
- If there are clicks you consider invalid that are not reported, you can request an invalid traffic investigation. Details are at the bottom of this page: https://www.google.com/ads/adtrafficquality/what-you-can-do.html